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Título: Knowledge management and innovation: the role of virtual social networks in innovative consumer behavior
Autor(es): Grützmann, André
Macedo, Fernanda Maria Felício
Zambalde, André Luiz
Assunto: Knowledge management
Innovation
Online social networks
Gestão do conhecimento
Inovação
Redes sociais on-line
Publicador: Universidad Alberto Hurtado
Data de publicação: 11-Fev-2013
Referência: GRÜTZMANN, A.; MACEDO, F. M. F.; ZAMBALDE, A. L. Knowledge management and innovation: the role of virtual social networks in innovative consumer behavior. Journal of Technology Management and Innovation, Santiago, v. 8, p. 209-220, 2013. Special issue.
Abstract: Online social networks made up of actors with different degrees of innovativeness may allow knowledge management to collect new ideas and measure their acceptance. This research investigates consumer innovativeness and relationships with the uses and participation in social networks. This research has a quantitative exploratory scope, and among the main findings, we can mention that the dimensions of the adopted scale were corroborated by using factor analysis. The findings cannot be generalized, but there are evidences that relationship between social networking and innovative consumer behavior exists. Although there are limitations, correlations were found between the social dimension of innovativeness and information search in the networks and also the use of social networking information for the decision to purchase new products.
URI: http://www.jotmi.org/index.php/GT/article/view/1225
http://repositorio.ufla.br/jspui/handle/1/12152
Idioma: en_US
Aparece nas coleções: DCC - Artigos publicados em periódicos

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