Fatores que influenciam as estratégias de exportação da firma

Abstract

Export strategy of the firm is a instrument that allows firm entry in foreign markets and it’s mainly responsible for firms success in the foreign market. However, there are some factors that influence these strategies like firm specific advantages and export market features. This paper aims to understand what and how internal and external environmental factors impact on firms export strategies. As a literature review, it was possible to identify that existing market factors influence the implementation and success of firm export strategies. Identified factors are related to home market characteristics , such as market concentration, exchange rate policies and government programs, characteristics of the host market, including environmental regulatory constraints, economic and socio-cultural features of consumers. On the other hand, firms specific attributes, as production capacity, stage of internationalization, experience, size and technology levels, are able to boost or limit firm ability to export, directly impacting on their strategies. It was conclude that the literature on export strategies is not fully consolidated yet and there is room for full development of new theories that explain the dynamism and flexibility of the firms as well as the market influences in firms strategies, while operating in international markets.