Confiança, cooperação e competitividade: uma análise da netchain dos cafés especiais da indicação de procedência Mantiqueira de Minas

Abstract

In recent years the coffee sector has undergone numerous transformations that have given dynamicity and complexity to a sector that needs ample and flexible analysis structures capable of understanding all its properties, including the interorganizational relations, such as the netchains approach. Thus, the following question arises: how are the relations between the producers of specialty coffees in the Mantiqueira de Minas region and how do they, in turn, influence competitiveness? The present work has the main objective of verifying the structural and relational configuration of the netchain of specialty coffees of the Mantiqueira de Minas region. The data were collected through structured interviews through a script composed of open and closed questions, with producers, cooperatives, associations and other agents involved in the production of specialty coffees. After being collected, the data were analyzed through the methodology of social network analysis and content analysis. As a result, it can be seen that the network does indeed exist and that it transports complex information about the production of specialty coffees to an increasingly demanding market, which demands information about the origin of the coffee produced and which, trust and cooperation in the marketing relationships of such a product. In addition, it was also possible to verify the great relevance of the seal of Protect Geographical Indication of Origin for the valorization of the region as a major world producer of specialty coffees.