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metadata.artigo.dc.title: Consumption at the bottom of the pyramid: current state of research and suggestions for future study
metadata.artigo.dc.creator: Campos, Alyce Cardoso
Rezende, Daniel Carvalho de
Prado, José Willer do
Nascimento, Thaísa Barcellos Pinheiro do
Marques, Humberto Rodrigues
Grutzmann, André
metadata.artigo.dc.subject: Bottom of the Pyramid - Consumption
Low Income
Future Research
Base da Pirâmide - Consumo
Baixa renda
Pesquisa futura
metadata.artigo.dc.publisher: University Library System - University of Pittsburgh 2020
metadata.artigo.dc.identifier.citation: CAMPOS, A. C. et al. Consumption at the bottom of the pyramid: current state of research and suggestions for future study. Emerging Markets Journal, Pittsburgh, v. 10, n. 1, p. 41-49, 2020. DOI: 10.5195/emaj.2020.192.
metadata.artigo.dc.description.abstract: This article reviews the state of the literature on consumption at the bottom of the pyramid and summarizes the studies' suggestions for future research. This study was conducted using data from the Web of Science and Scopus databases with the help of CiteSpace and CitNetExplorer 1.0.0. This research is justified due to: (a) absence of a broad systematization of the theme; (b) contribution and encouragement of new researchers to take part in studies on the subject; and (c) indication of a broad international literature that can encourage studies on consumption at the base of the pyramid.
metadata.artigo.dc.language: en_US
Appears in Collections:DAE - Artigos publicados em periódicos
DCC - Artigos publicados em periódicos

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