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dc.creatorMarques, Juliano M. R.-
dc.creatorTorres, Ariana P.-
dc.creatorBehe, Bridget K.-
dc.creatorLangenhoven, Petrus-
dc.creatorVilas Boas, Luiz Henrique de Barros-
dc.date.accessioned2022-05-10T20:12:13Z-
dc.date.available2022-05-10T20:12:13Z-
dc.date.issued2021-03-
dc.identifier.citationMARQUES, J. M. R. et al. The consumer choice of market for fresh fruits: a study of attitudinal factors and market attributes. Journal of Food Distribution Research, [S. l.], v. 52, n. 1, p. 46-58, Mar. 2021.pt_BR
dc.identifier.urihttps://ageconsearch.umn.edu/record/313451/files/JFDR52.1_9_Marques.pdfpt_BR
dc.identifier.urihttp://repositorio.ufla.br/jspui/handle/1/49911-
dc.description.abstractThis study proposes that market attributes and consumer attitudes drive the decision to choose the main marketplace to purchase fresh fruits, defined as the first step in the consumer purchasing behavior. From a survey of 1,658 Americans, we categorized respondents as those purchasing most fresh fruits at chain stores (66%), club/warehouse stores (5%), independent grocery stores (18%), and DTC markets (11%). Results from a multinomial logit regression showed fresh fruit prices was the main attribute of purchasing at chain stores, and a major barrier for independent stores. Atmosphere and access to local fruits was the main attribute for farmers markets.pt_BR
dc.languageen_USpt_BR
dc.publisherThe Food Distribution Research Societypt_BR
dc.rightsrestrictAccesspt_BR
dc.sourceJournal of Food Distribution Researchpt_BR
dc.subjectFresh fruitspt_BR
dc.subjectProduct differentiationpt_BR
dc.subjectAttitudinal factorspt_BR
dc.subjectMarket channelpt_BR
dc.subjectFrutas frescaspt_BR
dc.subjectDiferenciação do produtopt_BR
dc.subjectFatores atitudinaispt_BR
dc.subjectCanal de mercadopt_BR
dc.titleThe consumer choice of market for fresh fruits: a study of attitudinal factors and market attributespt_BR
dc.typeArtigopt_BR
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