Agricultura familiar e suas estratégias de comercialização: um estudo de caso no município de Capanema - região sudoeste do Paraná

Abstract

This study aims to understand the strategies utilized by femily fermers for their insertion intothe commerciahzation process, which is talking place the moment at which of commodities are not being enoughto keep the profitability of agricultural business, owing to the agricultural pohtics, agroindustry's actions, among others fàctors. Over production causes fermers to have to concurs for consumers and these, despke maintaining the criterion upon the product price evenaccept to paya little more, however a differentiated and high quality product. This research work consist in a cause study was conducted on the fermers of the city of Capanema in Paraná's southwestern region. First, are analyzes the relationships of these fermers withthe purchasers and/or consumers for their products suchas: cooperative, agroindustry, organic product enterprise, localsmallshops, a collective group of the fermers themselves, and directly with consumers though feirs and door to door sales. Posteriori, are analyses the femily fermers strategies since the activity choice, production, plus value, until the consumers relationship. The analyze meeting the femily fermers specifies which determinatethe strategies of insertion into the commercialization process, as femily, reciprocity among others.