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http://repositorio.ufla.br/jspui/handle/1/12891| Título: | The behavior of bakery consumers |
| Autor: | Souki, Gustavo Quiroga Reis, Viviane Costa Moura, Luiz Rodrigo Cunha |
| Palavras-chave: | Bakery goods Bread Costumer buying decision Willingness to pay Panificadoras Comportamento do consumidor Decisão de compra do cliente |
| Publicador: | Organizações Rurais & Agroindustriais |
| Data: | 10-Jun-2016 |
| Referência: | SOUKI, G. Q.; REIS, V. C.; MOURA, L. R. C. The behavior of bakery consumers. Organizações Rurais & Agroindustriais, Lavras, v. 18, n. 1, p. 1-12, jun. 2016. |
| Outras Identificações : | http://revista.dae.ufla.br/index.php/ora/article/view/980 |
| Descrição: | The purpose of this study was to understand the behavior of bakery consumers as well as their purchase decision process. A surveywas carried out in two stages. The first was a qualitative approach, based in interview involving 10 proprietors and/or managersof bakeries and 10 consumers based in Belo Horizonte, State of Minas Gerais, Brazil. The second stage consisted of a quantitativeand descriptive characterization. A survey was also performed involving 465 bakery consumers. Results show that consumersattend bakeries mostly to buy perishable food or food for immediate consumption. Besides, the consumers demonstrated positivemental associations about bread, bakeries and baked products, including those produced by other companies than bakeries. Inaddition, consumers are not willing to pay more for baked products than for products from other industries, although they have beenshowing preference for baked products. This preference was based on the following parameters: a) minimum or basic attributes; b)differentiating attributes for the general public and; c) differentiating attributes for specific publics. Therefore, the work includesvarious management and academic implications. |
| Idioma: | eng |
| Aparece nas coleções: | Organizações Rurais & Agroindustriais |
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