Avaliação de métricas em redes sociais com a ferramenta scup: estudo da fan Page de uma startup

Abstract

More and more people and businesses use social networks as a communication and dissemination services, with the aim of evaluating their products and offer them a comfortable, efficient and practical way causing reach as many people as possible in record time . In this sense, the main objective of this work was the realization of a Facebook monitoring, analyzing company page disclosure Cardápio Aqui, whose focus is environmental sustainability, since there is a smaller print flyers, eliminating waste from the streets, comfort and convenience to our users. The methodology was to conduct a case study, defining key metrics to get great information and as a monitoring tool used to SCUP where this got through reports detailing important information for the company monitored by tracing reflections for possible opportunities advances and new prospects for the company.