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dc.creatorAntonialli, Fabio-
dc.creatorMesquita, Daniel Leite-
dc.creatorValadares, Gustavo Clemente-
dc.creatorRezende, Daniel Carvalho de-
dc.creatorOliveira, Adelson Francisco de-
dc.identifier.citationANTONIALLI, F. et al. Olive oil consumption: a preliminary study on Brazilian consumers. British Food Journal, Bradford, v. 120, n. 7, p. 1412-1429, 2018.pt_BR
dc.description.abstractPurpose – The purpose of this paper is to propose an initial step for understanding the sensory perception and purchase intent of Brazilian olive oil consumers. It also investigates the sensory perception and purchase intent for a Brazilian-made olive oil. Design/methodology/approach – The sample, consisting of 115 surveyed consumers, is described demographically. The aspects related to sensory analysis and purchase intent associated with the key attributes indicated by the consumers are then discussed. Finally, consumer segmentation is carried out to characterize the consumers in more detail, in terms of both demographic and predictive variables for olive oil consumption. Findings – Consumers displayed a sensory perception that is coherent with olive oil characteristics, thus being able to distinguish three different olive oils from a compound oil sample. Regarding purchase intent and preference, consumers showed mixed behaviors, which was not entirely convergent with the identified sensory aspects. Therefore, it was possible to segment them into three distinct groups: utilitarian, naïve, and expert consumers. Originality/value – Brazil is an emergent olive oil market, which can create both research and business opportunities for the country. This preliminary study contributes to the advancement of this research subject in the non-traditional markets for olive oil.pt_BR
dc.publisherEmerald Insightpt_BR
dc.sourceBritish Food Journalpt_BR
dc.subjectConsumer behaviourpt_BR
dc.subjectOlive oil - Sensory analysispt_BR
dc.subjectCompound oilpt_BR
dc.subjectConsumer segmentationpt_BR
dc.subjectComportamento do consumidorpt_BR
dc.subjectAzeite - Análise sensorialpt_BR
dc.subjectÓleo compostopt_BR
dc.subjectSegmentação do consumidorpt_BR
dc.titleOlive oil consumption: a preliminary study on Brazilian consumerspt_BR
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