Please use this identifier to cite or link to this item: http://repositorio.ufla.br/jspui/handle/1/13387
Title: O canal de marketing configurado pelas centrais de compra
Other Titles: Marketing channel configured for purchasing centers
Keywords: Canal de marketing
Setor varejista
Central de compra
Marketing channel
Retail industry
Purchasing centers
Issue Date: 2014
Publisher: Federação das indústrias do estado de Santa Catarina
Citation: OLIVEIRA, A. L. de; CASTRO, C. C. de. O canal de marketing configurado pelas centrais de compra. E-Tech: Tecnologias para Competitividade Industrial, Santa Catarina, v. 7, n. 2, p. 143-154, 2014.
Abstract: The retail sector has constituted Purchasing Centres (Centrais de Compra, CCs) with the intention of getting better trading conditions. This is an associative format, which seeks to position itself in the marketing channel between retailers and wholesalers or manufacturers. Created with the aim of increasing the competitiveness of our partner companies, CCs provide retailers with representation in the marketing channel ahead of the other agents. Thus, the assumption of this study is that the CCs are promoting changes in the relationships of agents that comprise the marketing channel. Through a literature review, this paper seeks to reflect on the presence of CC in the marketing channel, identified as a new agent that will integrate andinfluence its performance.
URI: http://revista.ctai.senai.br/index.php/edicao01/article/view/362
http://repositorio.ufla.br/jspui/handle/1/13387
Appears in Collections:DAE - Artigos publicados em periódicos

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