Investimentos sociais e riqueza gerada: uma análise a partir do balanço social

Abstract

There isn’t unanimity about the social role of companies, but the social responsibility represents for many people, a kind of differential in the relations with stakeholders. To demonstrate their social performance, companies have been publishing the Social Balance Sheet, which is a demonstration that point out information about the social and environmental responsibility of these companies, through a set of information with economic, financial and social features that can be useful for all concerned parts. Part of this information is available through the Value Added Demonstration, which allows the viewing of the social role of companies, explaining how wealth is created and distributed among capital suppliers, human resources and government. The objective of this study was to investigate the relationship between wealth generation and social investments made by companies, by analyzing their social balance sheets published between the years 2004 and 2005. The results identified that, in general, social investments (internal, external and environmental) made by companies are positively related to their economic value generation in society. Similarly, we specifically noticed that the “internal environmental investments” indicators, “social charges”, “health”, “training”, “participation in profits” and “culture” are more intensively associated with economic value generation.