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http://repositorio.ufla.br/jspui/handle/1/29842| Title: | Inovações em marketing: um panorama geral |
| Other Titles: | Innovations in marketing: an overview |
| Keywords: | Inovação Marketing Innovation |
| Issue Date: | 2017 |
| Citation: | CAVAZZA, B. H. et al. Inovações em marketing: um panorama geral. Espacios, [S.l.], v. 38 n. 24, 2017. |
| Abstract: | The aim of this work was to outline the innovations in marketing. Through the study of technological evolution and the innovations that occurred in the field it was possible to raise the main theoretical propositions, their main applications, the main authors and the main tools, concepts and marketing techniques . Through the analyzes the plurality and interdisciplinarity of the studies in this area of knowledge was proven. |
| URI: | http://www.revistaespacios.com/a17v38n24/a17v38n24p07.pdf http://repositorio.ufla.br/jspui/handle/1/29842 |
| Appears in Collections: | DCC - Artigos publicados em periódicos |
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