Desvelando o campo da estratégia como prática e suas relações

Abstract

The objective of this study is to analyze the academic literature on strategy as practice trying to understand the profile and trends of the area from the seminal text Strategy as Practice, by Whittington, R. For this, 103 articles present in the Web of Science Core Collection were analyzed through bibliometric techniques (quantification and characterization of scientific production) and sociometry (graphical representation of network, verification of turning points), operationalized through CiteSpace software and NVivo 10 from which was made a discussion on the texts considered ‘turning points’ and central references in network analysis. The results show that the strategy as practice is centered in texts with emphasis on analytical categories ‘power’ and ‘institutions’, and in the turning points analysis is verified the importance of the ‘narrative turn’, as well as the strategic discourse and sensemaking.