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Título : The flex-fuel technology building process in Brazil: an analysis from the perspective of business platform
Autor: Mesquita, Daniel Leite
Sugano, Joel Yutaka
Palavras-chave: Flex-fuel technology
Business platforms
Automotive industry
Tecnologia de Flex-fluel
Plataformas de negócios
Indústria automobilística
Publicador: Academic Journals
Data da publicação: Set-2011
Referência: MESQUITA, D. L.; SUGANO, J. Y. The flex-fuel technology building process in Brazil: an analysis from the perspective of business platform. African Journal of Business Management, [S. l.], v. 5, n. 20, p. 8100-8109, Sept. 2011.
Abstract: The conceptual perspective of "business platform" intent to demonstrate that in the current situation, industries can jointly establish innovations through formal exchanges of expertise between a "leader firm and its complementary." The research had qualitative and exploratory character, using grounded theory techniques and thematic content analysis of five in-depth interviews made to automakers and suppliers of flex-fuel technology. The flex-fuel technology as a "business platform", presented the following results: there were modifications in the architecture of the engine flex-fuel-related components; the technology emerged from a strong relationship of exchange of expertise among the "Modules "(the systemists and the automakers). The interviewees reported the existence of co-design in the development and application part of this technology. The power of the automakers in the "architecture" of the flex-fuel platform is also highlighted by the leadership in the chain of the automotive industry. Finally, it was elaborated a model of “flex-fuel business platform from the concepts drawn from the interviews. It was concluded that the flex-fuel platform is led by automakers that hold the core architecture of the engine. Innovations of high aggregated value, as the case of flex-fuel, require partnerships and standardization with "complementary" (large and small suppliers).
Idioma: en
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