Please use this identifier to cite or link to this item:
Title: O mecanismo da repetição em textos publicitários: em busca de uma caracterização
Keywords: Textos publicitários
Coesão textual
Advertising texts
Textual cohesion
Issue Date: 2013
Publisher: Universidade Federal do Mato Grosso
Citation: FERREIRA, H. M.; VIEIRA, M. S. de P. O mecanismo da repetição em textos publicitários: em busca de uma caracterização. Revista Diálogos, Cuiabá, v. 1, n. 1, p. 16-26, 2013.
Abstract: Among the linguistic-discursive mechanisms used by the advertising discourse, repetition has been extraordinarily insisted, is the construction of meaning, is the constitution of argumentative operations. However, despite its recurrence, the use of repetition has been little studied. This article presents the results of an analysis of written commercials taken from various editions of Caras Magazine, in order to highlight the nature and function of feature repetition. The results point to a more diversified use of repeat mechanism, either as linguistic-discursive resource, whether as marketing resource for fixing a brand of a product or service
Appears in Collections:DEL - Artigos publicados em periódicos

This item is licensed under a Creative Commons License Creative Commons