Please use this identifier to cite or link to this item:
http://repositorio.ufla.br/jspui/handle/1/38132| Title: | Trajetórias e estratégias de mulheres: um estudo conquistense |
| Other Titles: | Business women, strategies and progress: a study in Vitória da Conquista Trayectorias y estrategias de mujeres: un estudio conquistense |
| Keywords: | Mulheres empreendedoras Comportamento estratégico Empreendedorismo Women entrepreneurs Strategic behavior Entrepreneurship |
| Issue Date: | 2009 |
| Publisher: | Universidade de São Paulo |
| Citation: | GOMES, A. F. et al. Trajetórias e estratégias de mulheres: um estudo conquistense. Revista de Gestão, São Paulo, v. 16, n. 1, p. 69-87, jan./mar. 2009. |
| Abstract: | In a context that demands proactive attitudes of managers, this survey sought to describe strategies adopted by women entrepreneurs in Vitória da Conquista, a city in Southwest Bahia, Brazil. Their strategic behavior was investigated with an understanding that survival, especially for the small businesses, is related to the strategic vision of the entrepreneurs. Women were chosen, essentially, because of their growing participation in the productive system which is a modern trend where their entrepreneurship has attracted little study and research, theoretically and empirically. Analysis of data collected disclosed that their predominant strategic behavior was that of the prospector, as classified by Miles and Snow (1978). |
| URI: | http://repositorio.ufla.br/jspui/handle/1/38132 |
| Appears in Collections: | DAE - Artigos publicados em periódicos |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ARTIGO_Trajetórias e estratégias de mulheres um estudo conquistense.pdf | 372,97 kB | Adobe PDF | View/Open |
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