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Title: Ensino de Língua Portuguesa por meio das cenas de enunciação: o caso do gênero publicitário
Other Titles: Teaching Portuguese Language through the scenes of enunciation: the case of gender advertising
Keywords: Ensino de leitura
Cenas da enunciação
Discurso publicitário
Análise do Discurso
Teach of reading
Scenes of enunciation
Address advertiser
Discourse Analysis
Issue Date: 2012
Publisher: Universidade de Taubaté – UNITAU
Citation: CELESTINO, R.; CANO, M. R. O.; CHAVES, R. S. Ensino de Língua Portuguesa por meio das cenas de enunciação: o caso do gênero publicitário. Revista Caminhos em Linguística Aplicada, Taubaté, v. 7, n. 2, p. 62-77, 2012.
Abstract: Nowadays, we understand that the epistemic forms of conducting language research and the teach of reading and producting texts implies the enhancement of transdisciplinary thought. As an alternative to the teaching practice, we propose a study of language that can contemplate the development of critical reading competence, through a transdisciplinary reading from the student in order to develop the effects of multiple communication meanings that the genre of discourse Publicity Advertising has. To achieve the proposed goals in our research, we selected the Discourse Analysis of French trend the systematization proposed by Dominique Maingueneau (2008, 2011). This theoretical framework enables us to awareness of the numerous effects that a genre gives , when viewed in its relation with the social place. This analysis allows us to observe that when we transcend didactic notions of gender, we can enlarge the text reader and producer through the teaching of the Portuguese language.
Appears in Collections:DCH - Artigos publicados em periódicos

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