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http://repositorio.ufla.br/jspui/handle/1/48103| Title: | Consumo na base da pirâmide: tendências de pesquisa com base em uma revisão sistemática da literatura |
| Other Titles: | Consumption at the bottom of the pyramid: research trends based on a systematic literature review |
| Keywords: | Base da pirâmide Consumo Classes Pesquisas futuras Bottom of the pyramid Consumption Future research |
| Issue Date: | May-2020 |
| Publisher: | Faculdades Integradas Vianna Júnior |
| Citation: | CAMPOS, A. C. et al. Consumo na base da pirâmide: tendências de pesquisa com base em uma revisão sistemática da literatura. Revista Vianna Sapiens, Juiz de Fora, v. 11, n. 1, p. 97-122, 2020. DOI: 10.31994/rvs.v11i1.631. |
| Abstract: | The main objective of this article was to carry out a systematic review of the literature on consumption at the base of the pyramid in the last 5 years. A total of 67 articles were analyzed, performing bibliographic and semantic analysis. As main results, most articles have classes C, D and E as the base of the pyramid, the methodology most used by the articles is the qualitative one with the interview as a data collection technique and, finally, a table is presented as a synthesis of the suggestions for future research of the articles analyzed in order to collaborate with the study on the theme. |
| URI: | http://repositorio.ufla.br/jspui/handle/1/48103 |
| Appears in Collections: | DAE - Artigos publicados em periódicos |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ARTIGO_Consumo na base da pirâmide tendências de pesquisa com base em uma revisão sistemática da literatura.pdf | 1,12 MB | Adobe PDF | View/Open |
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