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http://repositorio.ufla.br/jspui/handle/1/48244| Title: | Atributos, valores e comportamento de consumo de café tradicional no Brasil |
| Other Titles: | Attributes, values and traditional coffee consumption behavior in Brazil |
| Keywords: | Teoria Meios-fim Laddering percepção Consumidores Theory half-ends Laddering perception Consumers |
| Issue Date: | Dec-2020 |
| Publisher: | Universidad del Zulia |
| Citation: | FERREIRA, J. B.; BASSOTTO, L. C.; CASTRO JUNIOR, L. G. Atributos, valores e comportamento de consumo de café tradicional no Brasil. Espacio Abierto, Maracaibo, v. 29, n. 4, p. 294-313, oct./dic. 2020. |
| Abstract: | This article aims to detect the attributes, consequences and individual values of participants in relation to traditional coffee consumption in Brazil. Qualitative research using Soft Laddering techniques through 30 interviews. The results showed that personal values are respectively: pleasure, culture, union, quality of life, self-realization and regional identity, being the attributes: price, brand, color of the drink, offer and region where it was produced, the basis to achieve these. personal values. Meeting the interests of coffee consumers is no easy task. While seeking quality, the initial attribute of leads is price. |
| URI: | http://repositorio.ufla.br/jspui/handle/1/48244 |
| Appears in Collections: | DAE - Artigos publicados em periódicos DGA - Artigos publicados em periódicos |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ARTIGO_Atributos, valores e comportamento de consumo de café tradicional no Brasil.pdf | 633,51 kB | Adobe PDF | View/Open |
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