Competitividade do agronegócio do café na Região Sul de Minas Gerais

Abstract

This work had as objective the analisys offactors which determine the competitiveness ofcoffee on region south oflain on Minas Gerais. For this study make use ofthe model calling "Diamond" describe for Michael E. Porter (1993), how is being one conjunct of four determinants determining which compete at development of intemational competitiveness of determened industry: condition factors; condiction ofdemand; competitiveness of correlate industries; strategy, structure and rivalry of enterprise. Beyound this determining supposing the influence ofchance and ofgovemment on development ofagribusíness ofcoffee. Towards the realization this work had coUected in productives organizations of sectors of toastings, exportation and cooperative of coffee's farmers. Had consulted data banks of institutions govemaments and emtity of class well as researchers ofcoffee's agribusíness. This fact inferer itselffor available in term of qualitative and quantitative offactors ofproduction on the region, beyond of crescent demand nap product and of crescent levei of exigency by share of customers on which refer itself the quality of product. The search to competitiveness is intense and characheristic and trainning ofhuman resource, is aiming for the more market's acting. Had examinid itselfthe existence between the enterprise on intens rivalry which many times resulte on exclusion of enterpnses less consolidate on market. The main goal of enterprises is the conquest ofintemational market. Factor nap which herselfcommithid in improve the quality the price and the marketing's strategy ofproduct.