Please use this identifier to cite or link to this item: http://repositorio.ufla.br/jspui/handle/1/10373
Title: O suporte das associações de interesse privado em canais de distribuição de produtos diferenciados: um estudo de caso no mercado de cafés especiais
Authors: Machado, Rosa Teresa Moreira
Lima, Juvêncio Braga de
Abreu, Jânio Caetano de
Keywords: Café
Coffee
Issue Date: 15-Sep-2015
Citation: BARRA, G. M. J. O suporte das associações de interesse privado em canais de distribuição de produtos diferenciados: um estudo de caso no mercado de cafés especiais. 2006. 132 p. Dissertação (Mestrado em Administração) - Universidade Federal de Lavras, Lavras, 2006.
Abstract: The deregulation of the coffee market promoted the creation of a new institutional scenario, with a pursuit for investments in differentiation strategies and the creation of private interest associations oriented toward implementing them. With the changes in the institutional and competitive environment, private interest associations are reformulating their strategies and beginning to address their members as customers. To that end, they are seeking to provide members with suitable institutional support for generation of new business deals, increased gains and maintenance of the existing business. It is thus appropriate to discuss the growing role of associations of Brazilian coffee growers, placing emphasis on the support that these organizations offer to their members so as to allow them to work in the distribution channels of differentiated products. The purpose of this research is to discuss the role of an association of Brazilian coffee growers in the support to its members as well as its influence on Brazilian specialty coffee growers. This theme is believed to have importance to the coffee sector, especially at a time when the coffee market is creating opportunities for differentiation. It is a case study about the role of a private interest association from the standpoint of New Institutional Economics, with the use of qualitative and quantitative data and an emphasis on the perception of its members. As a function of the positive perception of members as to the role of the association as a facilitating agent for these new types of business, the findings of the research study ratify the theory that this type of organization contributes to the buildup of trust among partners, lessens information asymmetry and reduces transaction costs. The discussion in this research demonstrates that, in order to understand the role of private interest associations in the support to specialty coffee growers, we need to put them into the institutional environment context. In deregulated markets, the case studied reveals that initiatives from private interest associations are essential to develop opportunities in distribution channels composed of customers willing to pay a premium for the product.
Description: Dissertação/tese está disponível online com base na Resolução CEPE nº 090, de 24 de março de 2015, que dispõe sobre a disponibilização da coleção retrospectiva de teses e dissertações online no Repositório Institucional da UFLA, sem autorização prévia dos autores. Parágrafo Único. Caberá ao autor ou orientador a solicitação de restrição quanto à divulgação de teses e dissertações com pedidos de patente ou qualquer embargo similar. Art. 5º A obra depositada no RIUFLA que tenha direitos autorais externos à Universidade Federal de Lavras poderá ser removida mediante solicitação por escrito, exclusivamente do autor, encaminhada à Comissão Técnica da Biblioteca Universitária. / Arquivo gerado por meio da digitalização de material impresso. Alguns caracteres podem ter sido reconhecidos erroneamente.
URI: http://repositorio.ufla.br/jspui/handle/1/10373
Appears in Collections:Administração - Mestrado (Dissertação)



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