Use este identificador para citar ou linkar para este item: http://repositorio.ufla.br/jspui/handle/1/12152
Registro completo de metadados
Campo DCValorIdioma
dc.creatorGrützmann, André-
dc.creatorMacedo, Fernanda Maria Felício-
dc.creatorZambalde, André Luiz-
dc.date.accessioned2017-01-16T12:14:43Z-
dc.date.available2017-01-16T12:14:43Z-
dc.date.issued2013-02-11-
dc.identifier.citationGRÜTZMANN, A.; MACEDO, F. M. F.; ZAMBALDE, A. L. Knowledge management and innovation: the role of virtual social networks in innovative consumer behavior. Journal of Technology Management and Innovation, Santiago, v. 8, p. 209-220, 2013. Special issue.pt_BR
dc.identifier.urihttp://www.jotmi.org/index.php/GT/article/view/1225pt_BR
dc.identifier.urihttp://repositorio.ufla.br/jspui/handle/1/12152-
dc.description.abstractOnline social networks made up of actors with different degrees of innovativeness may allow knowledge management to collect new ideas and measure their acceptance. This research investigates consumer innovativeness and relationships with the uses and participation in social networks. This research has a quantitative exploratory scope, and among the main findings, we can mention that the dimensions of the adopted scale were corroborated by using factor analysis. The findings cannot be generalized, but there are evidences that relationship between social networking and innovative consumer behavior exists. Although there are limitations, correlations were found between the social dimension of innovativeness and information search in the networks and also the use of social networking information for the decision to purchase new products.pt_BR
dc.languageen_USpt_BR
dc.publisherUniversidad Alberto Hurtadopt_BR
dc.rightsrestrictAccesspt_BR
dc.sourceJournal of Technology Management and Innovationpt_BR
dc.subjectKnowledge managementpt_BR
dc.subjectInnovationpt_BR
dc.subjectOnline social networkspt_BR
dc.subjectGestão do conhecimentopt_BR
dc.subjectInovaçãopt_BR
dc.subjectRedes sociais on-linept_BR
dc.titleKnowledge management and innovation: the role of virtual social networks in innovative consumer behaviorpt_BR
dc.typeArtigopt_BR
Aparece nas coleções:DCC - Artigos publicados em periódicos

Arquivos associados a este item:
Não existem arquivos associados a este item.


Os itens no repositório estão protegidos por copyright, com todos os direitos reservados, salvo quando é indicado o contrário.

Ferramentas do administrador