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http://repositorio.ufla.br/jspui/handle/1/13417| Title: | Cultura regional mineira e relações comerciais: um estudo etnográfico no varejo |
| Other Titles: | Regional culture state of minas gerais and trade:an ethnographic study in retail |
| Keywords: | Empresas - Cultura regional Empresas varejistas Pequenas empresas Estudos etnográficos Companies - Regional Culture Small retailers Small business Ethnographic studies |
| Issue Date: | Jan-2013 |
| Publisher: | Pontifícia Universidade Católica de São Paulo |
| Citation: | LOURENÇO, C. D. S. Cultura regional mineira e relações comerciais: um estudo etnográfico no varejo. Revista Administração em Diálogo, v. 15, n. 1, p. 23-51, 2013. |
| Abstract: | The objective of this study is to understand how cultural traits are manifested in the miners trading relations between employees of micro and small retailers and their customers in a small city in southern Minas Gerais. The study was conducted in five companies for a year using the ethnographic method. Participant observation and in-depth interview were used as a technique for data collection. The results showed as tranquility, attachment to tradition, discretion, stealth, concealment, hospitality and distrust manifested in the daily business. |
| URI: | https://revistas.pucsp.br/index.php/rad/article/view/9697 http://repositorio.ufla.br/jspui/handle/1/13417 |
| Appears in Collections: | DAE - Artigos publicados em periódicos |
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