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Título: | Foreign market entry strategies in the United States/European union agribusiness trade context |
Palavras-chave: | Firm related factors Logistic regression analysis Estimating equation method Multinationals foreign market entry Host country-specific factors Multinational Company Fatores relacionados à empresa Análise de regressão logística Estimativa do método de equação Entrada no mercado estrangeiro das multinacionais Fatores específicos do país anfitrião Companhia multinacional |
Data do documento: | 2015 |
Editor: | International Journal of Food and Agricultural Economics |
Citação: | CALEGARIO, C. L. L.; HOUSTON, J. E.; BRUHN, N. C. P. Foreign market entry strategies in the United States/European union agribusiness trade context. International Journal of Food and Agricultural Economics, [S. l.], v. 3, n. 3, p. 47-61, 2015. |
Resumo: | Our study makes an analysis of American’ multinationals foreign market entry strategies in the European Union agribusiness context. We have used a logistic regression analysis using generalized estimating equation method to make hypothesis about the multinationals’ choices. Our results suggest that American food companies operating in EU appear not to choose their mode of entry based merely on host country factors, but mostly on firm related factors, including firm-specific factors and firm financial performance. Despite the creation of a common institutional framework for M&As in the EU, they are still subject to peculiarities due mostly to organizational characteristics of investing firms |
URI: | http://repositorio.ufla.br/jspui/handle/1/15126 |
Aparece nas coleções: | DAE - Artigos publicados em periódicos |
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ARTIGO_Foreign market entry strategies in the United States-European union agribusiness trade context.pdf | 515,83 kB | Adobe PDF | Visualizar/Abrir |
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