O perfil da nova classe média e a influencia do capital cultural

Abstract

A New Class named as the New Middle Class emerges in face of so many changes in the economic scenario. It is important to understand the profile of this New Class that is so heterogeneous and holds a strong purchasing power beyond it is capable of enhancing the movement of the national economy. Thus this study aims to characterize the consumption of the New Middle Class and identify the influence that cultural capital plays in it. For developing this study, 25 in-depth interviews were conducted and then they were transcribed and analyzed. Results showed how the consumption of New Middle Class takes place and how it’s influenced by the Cultural Capital level. This class showed peculiar characteristics such as fear about the future which implies the need to save money and believe that training is a way to distinguish and keep them on this social position, thus becoming a measure of sustainability.