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http://repositorio.ufla.br/jspui/handle/1/29641| Título: | Social class and consumption: reflections and research agenda on brazilian middle class |
| Palavras-chave: | Social classes Middle class Consumer society Classes sociais Classe média Sociedade de consumo |
| Data do documento: | 2016 |
| Editor: | Revista Espacios |
| Citação: | COSTA FILHO, C. G. da et al. Social class and consumption: reflections and research agenda on brazilian middle class. Espacios, Caracas, v. 37, n. 1, p. 1-16. 2016. |
| Resumo: | The rapid growth in economic and political terms of emerging countries built a new consumption class estimated at 1.2 billion people, it is the middle class. However, there are few studies focusing on the status consumption adhering to the reality of developing countries, among them Brazil. In this context, this theoretical essay aimed to do a literature review about the concept of social class and the impact of social class on the consumption behavior and also propose a theoretical framework and a research agenda for a more complete study of the Brazilian middle class on the marketing view. |
| URI: | http://www.revistaespacios.com/a16v37n01/16370117.html http://repositorio.ufla.br/jspui/handle/1/29641 |
| Aparece nas coleções: | DAE - Artigos publicados em periódicos |
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