Use este identificador para citar ou linkar para este item: http://repositorio.ufla.br/jspui/handle/1/29642
Título: Simbolismo e extensão do self no consumo de produtos de beleza
Título(s) alternativo(s): Symbolism and extended self on consumption of beauty products
Palavras-chave: Produtos de beleza
Extensão do self
Nova classe média
Comportamento do consumidor
Beauty products
Female identity
New middle class
Consumer behavior
Data do documento: Jan-2016
Editor: Universidade FUMEC
Citação: MOREL, A. P. S. et al. Simbolismo e extensão do self no consumo de produtos de beleza. Pretexto, Belo Horizonte, v. 17, n. 1, p. 11-28, jan./mar. 2016.
Resumo: The objective of this research was to understand the meaning assigned by the women of the new middle class to their beauty products and how these products are used by these women to extend their self. For thus, was conducted 24 personal and in depth interviews with women of new middle-class. The results revealed different sources of meaning assumed by beauty products, emphasizing the identification, whereby the self extended occurs. Also noteworthy is the " therapeutics" dimension assumed by these products, that often act as "antidotes to sadness" or "reparative of self-esteem". It is hoped that this study contribute to fill a theoretical gap in terms of understanding the behavior of Brazilian women belonging to the new middle class relative to consumption of beauty products, and provides insights for developing of strategies and management decision.
URI: http://repositorio.ufla.br/jspui/handle/1/29642
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