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dc.creatorRodrigues, Daniela Maria-
dc.creatorRodrigues, Jéssica Ferreira-
dc.creatorSouza, Vanessa Rios de-
dc.creatorCarneiro, João de Deus Souza-
dc.creatorBorges, Soraia Vilela-
dc.identifier.citationRODRIGUES, D. M. et al. Consumer preferences for Cerrado fruit preserves: a study using conjoint analysis. British Food Journal, Bradford, v. 120, n. 4, p. 827-838, 2018.pt_BR
dc.description.abstractPurpose One way to increase the availability and to add more value to exotic Brazilian fruits is to develop new products. However, prior to product development, there is a need to know consumer’s preferences and target audience. The purpose of this paper is to investigate the influence of different characteristics of Cerrado fruit preserves on the intention to purchase using conjoint analysis. Design/methodology/approach Conjoint analysis evaluated three factors with three levels each, defined by focus group technique. The attributes and levels evaluated were: flavor (marolo, marolo and soursoup, marolo, soursoup and sweet passion fruit), nutritional information (light, diet and absent) and health claims (aids reduction of cardiovascular disease risk; aids reduction of blood cholesterol; aids activation and regulation of the gastrointestinal system). Findings The results of conjoint analysis led to three consumers’ groups. Group 1 (majority) were more influenced by flavor (IR=26.5 percent) and nutritional information (IR=59.3 percent). Groups 2 and 3 were greatly influenced by flavor and nutritional information, respectively. Health claims influenced weakly on the intention to purchase regardless the groups. Thus, the concept of Cerrado fruit preserves for each group was different. Originality/value This research contributes to future studies, supporting the development of products based on Cerrado fruits and the variety of products on the market. There are few research works using conjoint analysis to evaluate consumer preferences in the early stages of new product development, which makes this paper even more relevant.pt_BR
dc.publisherEmerald Publishing Limitedpt_BR
dc.sourceBritish Food Journalpt_BR
dc.subjectNutritional informationpt_BR
dc.subjectConjoint analysispt_BR
dc.subjectConsumer preferencespt_BR
dc.subjectExotic brazilian fruitspt_BR
dc.subjectInformações nutricionaispt_BR
dc.subjectAnálise conjuntapt_BR
dc.subjectPreferências do consumidorpt_BR
dc.subjectFrutas exóticas brasileiraspt_BR
dc.titleConsumer preferences for Cerrado fruit preserves: a study using conjoint analysispt_BR
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