Justaposições da estratégia como prática e processo de estratégia: antes da visão pós-processual da estratégia

Abstract

This paper discusses the juxtapositions between the strategy as practice and strategy process, aiming to link the two types of approaches to strategic. This research is justified by the fact that the strategy as practice has gained strength and there are many studies that have stood out within the research strategy. The strategy in this perspective is seen as a social practice and seeks to understand how strategy practitioners act and interact. His proposal is now being compared with the process view and many researches have been engaging at the same time, the strategy process and strategy as practice, either within or outside the organizational context. The strategy process, in turn, is much more than a simple plan as originally conceived, involving behavior, action, reflection and patterns that emerge incrementally between past and future, thinking and acting, modeling and development. These relationships are developed in the timing of the internal and external environment that continuously interact and delineate the process of change in resource allocation and planning as well as search by company's competitive advantages. Given the proximity of these theoretical relationships, this study proposes to determine what the juxtapositions of the strategy process and strategy as practice in making strategic organizations. Methodologically, the paper sought to build a line to the theoretical concepts of strategy process and strategy as practice, then associate the concepts covered by the identification of inter-theoretical relationships between them, and make a proposition for integrating these concepts in making strategic. It could be observed that the feeding practices and processes these will continually shaping and restructuring processes in making strategic, carried over the strategic choices made by individuals who are influenced by the practices are socially constructed and culturally accepted. The strategy is evident when do actors and practices, structure, context and operations complement social practices, knowledge and language, allowing strategists to go beyond the practice to broader processes of environmental complexities that organizations routinely deal.