Estratégias “construídas” nas micro e pequenas empresas: um estudo no Mercado Central de Belo Horizonte

Abstract

Discussions about the peculiarities of strategic management in micro and small and micro businesses (SMB´s) have intensified over the last 05 years. However, they are few compared to the volume of research that deals with large companies. The present work, in this context, is marginal in the sense that it turns the eyes to a world with which we coexist very closely in our daily lives, but a world that we know very little yet - the micro and small enterprises. In addition, one sought to explore the organizational networks as a strategic way to the SMB´s. Thus, the purpose of this study was to identify and analyze whether the SMB´s belonging to Belo Horizonte Central Market develop individual strategic actions and also which attributes of Central Market organization are able to influence the development of strategies in the enterprises individually. For this, one used content analysis to understand the relationship between individual strategic decisions and the manager´s actions of the present network. The results pointed to more emerging strategic actions, without a formal process. The developed strategies are considered shy and without an organization, according to the enterprises managers´ perception. However, the history and tradition of the Central Market interfere in the performance of the enterprises studied. Thus, it is understood that the network influences indirectly the Central Market´s SMB´s strategic actions and there is, in the process, minimal participation of the cooperatives in the network decision processes.