Use este identificador para citar ou linkar para este item: http://repositorio.ufla.br/jspui/handle/1/38855
Título: Flower and ornamental plants wholesale markets in Brazil
Título(s) alternativo(s): Mercado atacadista de flores e plantas ornamentais do Brasil
Palavras-chave: Flower trade
Veiling Holambra
Ceasa Campinas
Cooperflora
Floranet
Comercialização de flores
Data do documento: 2015
Editor: Sociedade Brasileira de Floricultura e Plantas Ornamentais (SBFPO)
Citação: SILVA, L. C. e; PAIVA, P. D. de O.; SANTOS, A. C. Flower and ornamental plants wholesale markets in Brazil. Ornamental Horticulture, [S.l.], v. 21, n. 1, p. 53-62, 2015. DOI: 10.14295/rbho.v21i1.776.
Resumo: In Brazil, formal wholesale trade of floriculture products is concentrated in the state of São Paulo, which represents 90% of the national market. Through the most diverse sales systems, wholesale trade of flowers and ornamental plants is in expansion and is carried out both in supply centers and sales centers. The aim of this study is to present the characteristics, dynamics, and history of trade in the main flower and ornamental plant wholesale markets in Brazil. To analyze these markets, we collected primary data provided by the wholesale markets themselves and secondary data obtained from bibliographic research. The wholesale flower and ornamental plant market in Brazil is concentrated in the state of São Paulo, although there are supply centers in other states. This market is mainly formed by Veiling Holambra, CEASA/Campinas, CEAGESP-ETSP, and Cooperflora/Floranet, with transactions of more than R$ 732 million/year, and 48.77% of this amount is through Veiling Holambra.
URI: http://repositorio.ufla.br/jspui/handle/1/38855
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