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Título: Living identities in the mosaic of consumption resistance practices
Palavras-chave: Social theory of discourse
Consumption resistance
Social practices
Identity reconstruction
Interdiscursivity
Teoria social do discurso
Resistência ao consumo
Práticas sociais
Reconstrução identitária
Interdiscursividade
Data do documento: Jul-2019
Editor: FURB - Universidade Regional de Blumenau
Citação: ALCÂNTARA, V. de C. et al. Living identities in the mosaic of consumption resistance practices. Revista de Negócios, Blumenau, v. 24, n. 3, p. 62-75, jul. 2019.
Resumo: In this article, we aimed to understand how discourses and other social consumption resistance practices are articulated in the processes of identity reconstruction. The corpus was formed by in-depth interviews with consumption resistance practitioners. The analyses followed the directions of the Social Theory of Discourse, from the notions of social practices and discourse meanings. Our contribution is that the consumption resistance practitioners articulate discourses and other social practices in the processes of identity reconstruction marked by re-significances and contradictions, being therefore a hybrid and tensional field that forms a mosaic of consumption resistance practices. Specifically, we discovered that conflicting discourse orders influenced consumption resistance practices in a interdiscursive way, which articulated the reconstruction of identities. This included scientific, political, religious, animal ethics, environmental, social, and conscious consumption discourses.
URI: http://repositorio.ufla.br/jspui/handle/1/39451
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