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Title: | Status consumption in emerging markets: Evidence from Brazil |
Keywords: | Cultural capital Emerging markets Status consumption Capital cultural Mercados emergentes Consumo de status |
Issue Date: | Feb-2022 |
Publisher: | Taylor & Francis Group |
Citation: | COSTA FILHO, C. G. da; MESQUITA, J. M. C. de; REZENDE, D. C. de. Status consumption in emerging markets: evidence from Brazil. Latin American Business Review, Binghamton, v. 24, n. 1, p. 81-103, 2023. DOI: https://doi.org/10.1080/10978526.2022.2031203. |
Abstract: | This study aimed to evaluate the influence of cultural capital on status consumption in the middle class of Brazil. It was conducted via three focus groups and 18 individual semi-structured interviews, involving middle-class adult men from Belo Horizonte, Brazil. Based on content analysis, we analyzed various items of status consumption and identified several differences between members of the lower and upper middle class, with high and low cultural capital. Results indicate that the distinction is sharp in some social consumption fields (cooking practices, language skills, and travel) yet only slight in other categories (sports, technological, and home products). |
URI: | https://doi.org/10.1080/10978526.2022.2031203 http://repositorio.ufla.br/jspui/handle/1/55253 |
Appears in Collections: | DAE - Artigos publicados em periódicos |
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