O gênero newspost: a organização e o funcionamento de notícias publicadas no Instagram

Abstract

Aiming to understand the modes of production, circulation and reception of texts published in virtual contexts, this study is dedicated to analyzing the linguistic strategies used to organize the news genre broadcast on the social network Instagram. The choice to adopt the context of social networks as an object of study and not a printed medium or an electronic newspaper website is justified by the purpose of analyzing the constitutive specificities of the news genre when it is published in more interactive spaces, such as the aforementioned social network. In this regard, we relied on studies by Bakthin (2020) and Sobral (2009, 2011) to deal with discursive genres; in Marcuschi (2003) and Costa (2008) to discuss the issue of genre support; in Lara (2007) and Lage (2011) to talk about the news genre; in Rodrigues (et al 2009) to understand online journalism and in Recuero (2009) and Santaella and Lemos (2014) to present aspects related to Internet social networks. Regarding our data, we searched the profiles of the newspapers O Tempo and Folha de S. Paulo on Instagram for news that contained some elements considered characteristic of publishing news on this social network, which we will treat here as support. After carrying out the studies, we consider that the factors that most call our attention and mark the difference between online journalism and traditional journalism are the interactivity and the immediacy with which the facts are reported. Interactivity is marked by strong dialogue and signals that cyber readers can provide regarding their impressions about the text: written comments, emojis, likes, sharing; all this can only be found in the virtual environment of social networks like Instagram. Immediacy, in turn, is in the speed with which the news reaches the newsroom and starts to circulate among users: in many cases, as soon as an event occurs, it is already possible to access images, videos and information that are organized and published on the Instagram profile. Updates on the case are also as fast as it is post.