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Title: | Abjeção de mercado: uma análise acerca da discriminação algorítmica de pessoas trans |
Other Titles: | Market abjection: an analysis of al-gorithmic discrimination against trans people |
Keywords: | Sociedade de mercado Discriminação algorítmica Pessoas trans Padrões de subjetivação Market society Algorithmic discrimination Trans people Patterns of subjectivation |
Issue Date: | 2023 |
Publisher: | Universidade Federal da Grande Dourados |
Citation: | BOMFIM, Rainer; JANUZZI, Gabriel; TEODORO, Maria Cecília Máximo. Abjeção de mercado: uma análise acerca da discriminação algorítmica de pessoas trans. Revista Videre, Dourados, v. 15, n. 32, p. 285-303, 2023. |
Abstract: | This work, under the juridical-sociological methodology, analyzes how the current pattern of consumption is used as a process of subjectivation. For this, we choose to exclude the production of consumption data in relation to trans people as the object of analysis. As theoretical frameworks of this research, Guy Debord’s concepts of society of the spectacle, Joseph Turow’s market niches, Julia Kristeva’s abjection and Cathy O’Neil’s idea of mass destruction algorithms are used. The work is justified by the existence of market practices that increasingly classify and denote categories to consumers that are carefully carried out by platform companies. There is a personalization of commercial advertisements in relation to the expected pattern of consumption. The conclusion confirms the initial hypothesis. |
URI: | http://repositorio.ufla.br/jspui/handle/1/59629 |
Appears in Collections: | DIR - Artigos publicados em periódicos |
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File | Description | Size | Format | |
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ARTIGO_Abjeção de mercado: uma análise acerca da discriminação algorítmica de pessoas trans.pdf | 868,62 kB | Adobe PDF | View/Open |
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