Consumption at the bottom of the pyramid: current state of research and suggestions for future study

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dc.creatorCampos, Alyce Cardoso
dc.creatorRezende, Daniel Carvalho de
dc.creatorPrado, José Willer do
dc.creatorNascimento, Thaísa Barcellos Pinheiro do
dc.creatorMarques, Humberto Rodrigues
dc.creatorGrutzmann, André
dc.date.accessioned2021-05-19T18:51:14Z
dc.date.available2021-05-19T18:51:14Z
dc.date.issued2020
dc.description.abstractThis article reviews the state of the literature on consumption at the bottom of the pyramid and summarizes the studies' suggestions for future research. This study was conducted using data from the Web of Science and Scopus databases with the help of CiteSpace and CitNetExplorer 1.0.0. This research is justified due to: (a) absence of a broad systematization of the theme; (b) contribution and encouragement of new researchers to take part in studies on the subject; and (c) indication of a broad international literature that can encourage studies on consumption at the base of the pyramid.pt_BR
dc.description.provenanceSubmitted by Daniele Faria (danielefaria@ufla.br) on 2021-05-19T16:13:08Z No. of bitstreams: 2 ARTIGO_Consumption at the Bottom of the Pyramid Current State of Research and Suggestions for Future Study.pdf: 1189898 bytes, checksum: 47d090ad91734d40f639f442c59b1cb4 (MD5) license_rdf: 907 bytes, checksum: c07b6daef3dbee864bf87e6aa836cde2 (MD5)en
dc.description.provenanceApproved for entry into archive by André Calsavara (andre.calsavara@biblioteca.ufla.br) on 2021-05-19T18:51:14Z (GMT) No. of bitstreams: 2 ARTIGO_Consumption at the Bottom of the Pyramid Current State of Research and Suggestions for Future Study.pdf: 1189898 bytes, checksum: 47d090ad91734d40f639f442c59b1cb4 (MD5) license_rdf: 907 bytes, checksum: c07b6daef3dbee864bf87e6aa836cde2 (MD5)en
dc.description.provenanceMade available in DSpace on 2021-05-19T18:51:14Z (GMT). No. of bitstreams: 2 ARTIGO_Consumption at the Bottom of the Pyramid Current State of Research and Suggestions for Future Study.pdf: 1189898 bytes, checksum: 47d090ad91734d40f639f442c59b1cb4 (MD5) license_rdf: 907 bytes, checksum: c07b6daef3dbee864bf87e6aa836cde2 (MD5) Previous issue date: 2020en
dc.identifier.citationCAMPOS, A. C. et al. Consumption at the bottom of the pyramid: current state of research and suggestions for future study. Emerging Markets Journal, Pittsburgh, v. 10, n. 1, p. 41-49, 2020. DOI: 10.5195/emaj.2020.192.pt_BR
dc.identifier.urihttps://repositorio.ufla.br/handle/1/46322
dc.languageen_USpt_BR
dc.publisherUniversity Library System - University of Pittsburghpt_BR
dc.rightsacesso abertopt_BR
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.sourceEmerging Markets Journalpt_BR
dc.subjectBottom of the pyramidpt_BR
dc.subjectLow incomept_BR
dc.subjectMarketpt_BR
dc.subjectFuture researchpt_BR
dc.subjectBase da pirâmidept_BR
dc.subjectBaixa rendapt_BR
dc.subjectMercadopt_BR
dc.subjectPesquisa futurapt_BR
dc.titleConsumption at the bottom of the pyramid: current state of research and suggestions for future studypt_BR
dc.typeArtigopt_BR

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