A indicação geográfica como ferramenta estratégica na promoção do desenvolvimento local: um estudo de caso da região do cerrado mineiro

Abstract

The search for local development presents itself as a topic of extreme importance in the Brazilian economic and social context. In this context, actions or strategies adopted in certain local productive arrangements have contributed to the strengthening of regions, especially in activities such as coffee cultivation. When seeking the recognition of a product or service by Geographical Indication, producer groups need to develop aspects related to local governance, definition of product quality standards, marketing and even marketing of GI products. A task that requires coordination of diverse relationships and interests. In this context, it is notable the appreciation of the origin and precedence of the food approaching producers of consumers. Investigating the strategies that contributed to the development of the Cerrado Mineiro region, the research is supported by a bibliographic survey on GIs, and interviews with MAPA and INPI managers, responsible for the promotion and registration of GIs in Brazil; Later, a case study about coffee in the Cerrado Mineiro region was carried out in order to analyze the fundamental factors present in the theory about APLs and the strategic convergence in the perspective of the Cerrado Mineiro leadership. A research based on the proposal of strategic convergence was adopted in order to analyze the strategic actions that converged for the valorization of its territory and for the local development. As indirect results related to the search for the GI of Cerrado Mineiro coffee, stand out as innovation, entrepreneurship, cooperativism, associativism, dialogue between actors and the structuring of strong governance. The potential of the recognition of maintenance of a GI presents as benefits as the best organization of the producers and the productive chains; The expansion of knowledge of the production chain itself about products and processes; And the exchange of experience between producers. The strategic convergence present in the coffee structure of the Cerrado region and in the Cerrado Coffee GI demonstrates that a region can develop through innovation, knowledge exchange and associativism; Seeking the benefit of the region itself, rather than some actors.