A internacionalização de uma empresa brasileira e os riscos de mercado sob a óptica do modelo de Uppsala

Abstract

In a context, where multinationals are playing an increasingly important role in emerging economy countries, the present study analyzes the consolidation of a Brazilian multinational food industry abroad. The first aim is to identify the points of convergence and divergence of the internationalization process (IDE) of this company with the assumptions of the Uppsala Model, which was generated by the Nordic School of International Business. The second one is to identify what are the main market risks faced by the moment it reached the last level of the FDI up to the present. To reach the objectives, a qualitative methodology was chosen using the content analysis method. The model proved to be effective in explaining FDI strategy, except for the fact that exports were not triggered due to the saturation of the domestic market and did not follow the criterion of geographical proximity. Besides, it was observed that the variation of the market risks in the last stage of the FDI about the previous one did not disorient, showing that such risks were present throughout the evolution of the process.