A estratégia empresarial e a evolução econômica das empresas rurais: um estudo multicasos na pecuária leiteira

Abstract

This research had the objetive of a multiple-case study about interactions of the environment and factors that affected economic evolution of farm milk cattle production during a 20 year periods. Initially a pilot study was conducted with the purpose of having environment description, variables indetification, and selection of the farms. It was utilized a semi structured interview with executives involved with livestock and agricultural sectors of a county. These executives worked also as judges to choose the farms for this study. The semi structured interview and a free observation as well were utilized in this research. Data were recorded and qualitative techniques were used for the analises. The main conclusions were: the environment was restricted and in the 70's it gave better opportunities to the farms than in the 80's and farms growth were related to this environment characteristics; the farms with stionger inicial factors, had better development; farms with higher business volume had better chances of decreasing threats and increasing opportunities; farmers with higher success aimed towards profits, developed strategies towards the market and had more facilities with the operational environment; they were strongly affected by political and economic variables; there was a narrow relationship between farms growth and development strategies.