Veículos autônomos: os fatores que influenciam a difusão da tecnologia

Abstract

The objective of this work was to investigate the factors that contribute to the diffusion of the Autonomous Vehicles (AVs) technology. It was identified and described the evolution of research on AV, including important milestones in the development of this technology and its market, which point to a growing body of research. The model of Technology Diffusion proposed by Rogers (1995) was sourced to analyze the AV literature and find the factors that influence its diffusion. A theoretical framework was developed in order to better understand the diffusion environment in which the AVs technology is inserted into. In the final stage of this study, an automatic news classifier tool was created, where the proposed theoretical framework was put to the test against the AVs technology news that circulated on the online media. It was possible to build a perspective of the information, and to identify the current stage of the diffusion of this technology. Summing up, this study contributes theoretically to the understanding of the development of AVs technology and its market under the model of diffusion of technologies though empirical data analysis and the building of an automatic news sorter tool that will allow for the future monitoring of the diffusion of AVs technology.