Determinantes de desempenho de subsidiárias estrangeiras no mercado hospedeiro brasileiro

Abstract

This study aims to identify the determinant factors of the foreign subsidiaries' performance at Brazilian host market. For this purpose, was developed a framework based on the Peng, Wang and Jiang's (2008) theorical model of multiple possibilities of establishing the performance in international business, which were nominated as: industrial-based competition, institutional conditions and transitions, and firm-specific resources and capabilities. Three chapters have been developed following the last levels mentioned and operationalized in a study of foreign subsidiaries that operate in the Brazilian host market during 2008 to 2011 adding up a sample of 399 observations. The data analysis has been made according to the panel data, using the weighted least squares as estimator. The data have shown that the three levels bring forward the capacity to determinate the performance of the foreign subsidiaries in the Brazilian host market. This scholarly work demonstrates relevance for three reasons: i) it points this complex conjuncture in an understudied emerging economy country; ii) it operationalizes the theoretic model from Peng, Wang and Jiang (2008); iii) it provides input to strategic decisions of foreign multinationals operating or intending to operate in the Brazilian host market.