Especial Globo 50 anos: da rememoração à historicidade mediada

Abstract

In 2015, on the occasion of its fiftieth anniversary, “Rede Globo” developed programs that aimed to recall its institutional trajectory. One such program was entitled “Globo Special 50 years” and made a retrospective of the main sectors of the station. The following article proposes, therefore, to analyze the program in order to understand how the memorial narrative reaffirmed the place of importance of the station and highlighted a legacy before its recipients. In order to meet these objectives, a methodological analysis of the “audiovisual materiality analysis” and the term “mediated historicity” proposed by Thompson was used. The results showed that the anniversary of the institution was fundamental for the construction of a process of recollection that materialized through a range of programs. These, in particular the analyzed program, defined a place in History, as merit, occupied and resignified by the transmitter.