Panorama da abordagem do mercado de alimentos quanto a incorporação de compostos bioa tivos em produtos aliment ares industrializados

Abstract

The nutritional labeling of packaged foods has undergone recent updates by ANVISA, aimed at facilitating the production and purchase of food. The nutritional claims present on labels are important for consumers, but must be clear and based on solid scientific evidence. It is necessary to consider the needs of consumers and the responsibility of companies in transparent communication of nutritional benefits. The food industry is increasingly exploiting bioactive compounds, but it is important to exercise caution in making nutritional claims related to them. A robust scientific substantiation is necessary for a nutritional claim to be accepted by regulatory agencies. Understanding the differences between those who purchase and those who consume may be important for companies in creating more effective product and marketing campaigns.