Aplicação do balanced scorecard no auxilio a formulação do planejamento estratégico no setor público: o caso DAE/UFLA

Abstract

Currently, a major goal of the organizations is to achieve improvements in organizational performance. At the same time, they are inserted in a context of uncertainty and complexity that demands flexibility in the face of demands and changes in the environment. In this context, the development of a strategic plan that suits the characteristics and aspirations of the organization is essential. The BSC is a methodology that helps in the formulation of planning and setting strategic objectives for organizations, whether private or public sector. Thus, this study seeks to use this methodology to develop proposals for a department goals didactic teaching of a federal university. Therefore, it was made use of documentary research, participant observation and semi-structured interviews seeking to gather information that would provide the development of these goals. Finally, it could be seen that the BSC is a tool to assist the department in a study on the development of efficient strategic planning, providing a systemic view of the organization and visualization of the strategy by the relations of cause and effect between the proposed objectives.