Mercado varejista: evolução, canais de distribuição e disposição dos produtos em supermercados

Abstract

The supermarket retail sector is a space dedicated to the sale of products to final consumers and it is in constant progress with the aim of consolidating and attracting new customers. For this, the market uses several marketing strategies to meet the desires and needs of consumers. The objective of this work is to carry out a study on the supermarket market sector and also on the influence of the provision of products on supermarket shelves in the purchase process of consumers. In this context, a literature review was based on articles, books and sources of scientific data, in order to guarantee the credibility of scientific data. Based on this study, it was reflected in the recognition network of its evolutions over time, presenting different sales formats with the purpose of guaranteeing the final satisfaction of its time. To attract and consolidate sales, consumers use marketing strategies and internal organization of the shelves for products such as consumer marketing, establishing communication and not purchasing power.