Gestão de distribuição das empresas atacadistas de FLV na região metropolitana de Recife - PE: o caso de duas empresas

Abstract

The national market for FLV (fruits, legumes and vegetables) has grown significantly in recent years. However, due to the high perishability of these products, their quality is subject to appropriate processes of standardization, selection, classification, packaging and transportation to avoid losses, which are high. This requires a complete harmony between the players/agents in this market to offer the consumer high quality products with speed and efficiency. Since the producers rarely perform these procedures, it is up to the segments, such as the wholesale segment, represented by CEASAs and wholesaler companies. Thus, this study sought to analyze the systems of two marketing wholesaler companies of fruits, legumes and vegetables in the metropolitan area of Recife, based on theories of Supply Chain Management and Transaction Costs Economics. There were similar features among the companies, such as lack of greater qualification in the management of business enterprise, a strong focus on decisionmaking and low concern with the training of the workers. The contract between suppliers and customers is only formalized when necessary. The forms of marketing focus primarily on the price, then on the quality of the product.