Formação de estratégias em micro e pequenas empresas: um estudo no Mercado Central de Belo Horizonte - MG

Abstract

Discussions about the peculiarities of strategic management in micro and small enterprises (MSE´s) have intensified over the last 05 years. However, they are few when compared to the volume of research that deals with large enterprises. The present work, in this context, is marginal in the sense that it turns the eyes to a world with which we coexist very closely in our daily lives, but a world that know very little yet - the micro and small enterprises. In addition, one sought to explore the organizational networks as a strategic way to the MSE´s. Thus, the purpose of this study was to identify and analyze whether the MSE´s belonging to Belo Horizonte Central Market develop individual strategic actions and also which attributes of Central Market organization are able to influence the development of strategies in the enterprises individually. Belo Horizonte Central Market has established itself as a multicultural space that houses a wide diversity of products and services and that, maybe because of this, they can serve a diverse variety of social classes and lifestyles. This ability to attract various people and the diversity of products and services that are offered led Central Market to become an interesting object of study in the social sciences field. With 82 years, the Central Market is an institution that houses over 400 micro and small enterprises of various branches of retail business. This study has sought to describe the main aspects of the strategies construction of MSE´s and also verify whether there are network influences in this process. For this, it was used content analysis to understand the relation between individual strategic decisions and the actions of network managers. The results pointed to more emerging strategic actions, without a formal process. The developed strategies are considered shy and without a structuration according to the enterprises managers´ perception. Furthermore, it was verified that the network has a satisfactory governance process, but the information sharing is not enough to generate the learning and the effective cooperation among the organizations. However, the history and tradition of the Central Market interfere in the performance of the enterprises studied. Thus, it is understood that the network influences indirectly the Central Market´s MSE´s strategic actions and there is in the process, minimal participation of the cooperatives in the network decision processes