Empreendedorismo e negócios sociais: estudo de caso da Enactus - UFLA- MG

Abstract

The relevance of studies on social entrepreneurship and social business is currently growing in the academic context, which reveals a growing interest in the subject. This study sought to analyze the Mariarte project developed at the Federal University of Lavras - MG, together with Enactus, and identify, from the perspective of the project participants, the benefits, impacts and challenges, through interviews with the beneficiaries and analysis of official Enactus documents of the project under study. One of the strengths was the collaboration between the project members, and the emotional and professional relationships they developed during the day-to-day meetings was also considered a positive factor. In addition, the project aimed to improve the women's self-esteem. However, financial aspects and economic sustainability remain a challenge for Mariarte, since the financial return for the “Marias” is low. In order to maintain the activities with its own resources, it is necessary to always seek participation in calls for proposals and to rely on municipal funds.