Abordagem de plataforma de negócio no processo de inovação tecnológica na universidade pública brasileira

Abstract

Finding ways to stimulate innovation in Brazilian public universities involves choices between secrecy and disclosure of research. Should be considered that the registration of patents is appropriate to lock the incremental innovation. However, the disclosure is the best supporting for complementary innovations. In this sense, the objective of this article is to propose a theoretical model of business platform in the process of innovation in Brazilian public University. This approach becomes a relevant and vital aspect when viewed as one of the factors that influence the success or failure of the technology marketing. Then it is suggested, a business platform model having as leader of the platform the Nucleus of Technological Innovation at University and as complementary the researchers, funding agencies, the media, other organizations, other universities and society in general.