Canais de distribuição de hortaliças: algumas opções de distribuição sob o foco do produtor

Abstract

This paper is a study about the characteristics on three channels of horticulture distribution in Brazil: Ceasas, agro-industries and supermarkets, under the producers’ perspective and aims to bring about advantages and disadvantages on using these channels. The relationship between producers and Ceasa agents deals with little formality, putting at stake producers’ profitability, but, avoiding bureaucratization of processes; in the agro-industry, that works based on formal activities, the producers share contracts with stated prices, delivery time and production standards; since supermarkets, establishes quality standard, time delivery and well defined quantities, turning into a distribution channel in which the producer can protect himself from non payment and to sell at larger scales. The producer can either have the analysis and selection of these individual channels or as a whole to seek competitiveness for his business.